Видеомаркетинг
1
Video marketing lessons from Clean & Clear® (https://www.thinkwithgoogle.com/marketing-resources/content-marketing/clean-and-clear-video-marketing-lessons/).
3
Q&A: How can brands best market to millennials? (https://www.adweek.com/digital/qa-how-can-brands-best-market-to-millennials/).
5
One in six smartphone owners use them for purchasing. Internet Advertising Bureau UK (https://iabuk.net/about/press/archive/one-in-six-smartphone-owners-use-them-for-purchasing#WItYLmgSjEqgvY.99).
6
One in six smartphone owners use them for purchasing. Internet Advertising Bureau UK (https://iabuk.net/about/press/archive/one-in-six-smartphone-owners-use-them-for-purchasing#WItYLmgSjEqgvY.99).
7
Cisco visual networking index: forecast and methodology, 2016–2021 (www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11–481360.html#_Toc484531492).
8
Cisco visual networking index: forecast and methodology, 2016–2021 (www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11–481360.html#_Toc484531492).
9
Cisco visual networking index: forecast and methodology, 2016–2021 (www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11–481360.html#_Toc484531492).
10
Cisco visual networking index: forecast and methodology, 2016–2021 (www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11–481360.html#_Toc484531492).
11
Cisco visual networking index: forecast and methodology, 2016–2021 (www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11–481360.html#_Toc484531492).
12
The 2016 social video forecast. Animoto (https://animoto.com/blog/business/2016-social-video-forecast-infographic/).
13
B2B content marketing: 2016 benchmarks, budgets and trends, North America. Content Marketing Institute (http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf).
14
6 reasons you need to use video marketing. Inc.com (www.inc.com/bubba-page/6-reasons-to-use-video-marketing.html).
15
6 reasons you need to use video marketing. Inc.com (www.inc.com/bubba-page/6-reasons-to-use-video-marketing.html).
16
Powerful reasons you need to use video marketing. Dreamgrow (www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/).
17
Powerful reasons you need to use video marketing. Dreamgrow (www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/).
18
Facebook newsfeed algorithm history (http://wallaroomedia.com/facebook-newsfeed-algorithm-change-history/).
19
Ice bucket challenge: what are the lessons for marketers? The Guardian (www.theguardian.com/media-network/media-network-blog/2014/aug/27/ice-bucket-challenge-lessons-marketing).
20
Facebook reports second quarter 2016 results (https://investor.fb.com/investor-news/press-release-details/2016/facebook-reports-second-quarter-2016-results/default.aspx).
21
The Furrow (http://johndeerefurrow.com/).
22
The history of content marketing (www.webpagefx.com/marketing-guides/content-marketing-guide/history-of-content-marketing.html).
23
Early color television (www.earlytelevision.org/westinghouse_color.html).
24
Who invented touch screen technology? ThoughtCo (www.thoughtco.com/who-invented-touch-screen-technology-1992535).
26
One hundred million voices (https://blog.twitter.com/2011/one-hundred-million-voices).
29
Facebook hits 100m hours of video watched a day, 1b users on groups, 80M On Fb Lite. Techcrunch (https://techcrunch.com/2016/01/27/facebook-grows/).
30
Internet used by 3.2 billion people in 2015 (www.bbc.co.uk/news/technology-32884867).
31
This is Facebook’s most watched live video of 2016. Fortune (http://fortune.com/2016/12/12/facebook-most-watched-live-video-2016/).
32
Statistics: global reach (www.youtube.com/yt/press/statistics.html).
33
White paper: Cisco VNI forecast and methodology, 2015–2020 (www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11–481360.html).
34
Facebook profit nearly triples on mobile ad sales and new users. The New York Times (www.nytimes.com/2016/07/28/technology/facebook-earnings-mobile-ad-revenue.html?_r=0).
35
Facebook urges brands to ‘catch up’ in mobile. Marketing Week (www.marketingweek.com/2016/01/28/facebook-urges-brands-to-catch-up-in-mobile/).
36
Les Binet and Peter Field, 2016. The Long and the Short of it. Balancing short and long-term marketing strategies. IPA.
37
Канеман Д. Думай медленно… Решай быстро. – М.: АСТ, 2017.
38
Dr Joel Hoomans. 35,000 Decisions: The great choices of strategic leaders. Leading Edge Journal. Roberts Wesleyan College (https://go.roberts.edu/leadingedge/the-great-choices-of-strategic-leaders).
39
Brian Wansink and Jeffery Sobal. Mindless eating: the 200 daily food decisions we overlook. Environment and Behaviour (http://journals.sagepub.com/doi/abs/10.1177/).
40
Ferris Jabr. Does thinking really hard burn more calories? Scientific American (www.scientificamerican.com/article/thinking-hard-calories/).
41
On Amir. Tough choices: how making decisions tires your brain. Scientific American (www.scientificamerican.com/article/tough-choices-how-making/).