Нокиа. Стратегии выживания
1
http://www.wired.co.uk/article/finland-and-nokia.
2
http://www1.american.edu/TED/nokia.htm#r24.
3
http://www.corporate-eye.com/main/interbrand-announces-100-best-global-brands-2008/.
4
https://www.cnet.com/news/farewell-nokia-the-rise-and-fall-of-a-mobile-pioneer/.
5
http://content.time.com/time/specials/packages/article/0,28804,1993621_1994046_1993982.00.html.
6
Там же.
7
http://www.managementtoday.co.uk/finnish-miracle/article/555753.
8
https://www.amazon.co.uk/Business-Nokia-Way-Secrets-Fastest/dp/1841121045.
9
https://www.statista.com/statistics/263438/market-share-held-by-nokia-smartphones-since-2007/.
10
https://finance.yahoo.com/quote/NOK/history?period1=1210392000&period2=1213070400&interval=1d&filter=history&frequency=1d.
11
“Nokia’s Next Chapter,” McKinsey Quarterly, December 2016; http://www.businessinsider.com/nokia-bankrupt-2012–4.
12
http://www.eweek.com/mobile/nine-ways-the-apple-iphone-redefined-the-smartphone-in-2007.
13
“According to figures from analyst firm Gartner, Nokia’s smartphone market share in 2007 was a dominant 49.4 percent,” www.bbc.com/news/technology-23947212; Statista calculates 2007: 50.9 percent, https://www.statista.com/statistics/263438/market-share-held-by-nokia-smartphones-since-2007/.
14
https://en.wikipedia.org/wiki/List_of_Nokia_products.
15
Cited in The Decline and Fall of Nokia by David J. Cord, Schildts & Soderstroms, 2014, p. 88, http://archive.fortune.com/2007/10/04/technology/nokia_N95.fortune/index.htm.
16
http://www.knowyourmobile.com/nokia/2792/nokia-takes-40-share-world-mobile-market.
17
https://arstechnica.com/gadgets/2009/11/apple-grabs-17-of-smartphone-market-in-latest-quarter/?comments=1.
18
https://www.statista.com/statistics/216459/global-market-share-of-apple-iphone/.
19
https://www.wired.com/2012/06/mark-zuckerberg-is-worth-more-than-nokia/.
20
Yves Doz and Keeley Wilson, Ringtone, Oxford University Press, 2018, pp. 73–74.