Psychoeconomics: globalization, markets, crisis - стр. 30

who make crucial decisions in finance and economics are in the process of forming a unified psychotype. For the time being this psychotype possesses the traits of elitism. Common dynamic stereotypes of economic and other behavior of the world elite are formed. By no means can just any representatives of a specific country join this group. Usually it is only those who obtain a large portion of the profit in finance and emulate the financial elite of the world.

One, two or three generations will be required to form unified dynamic stereotypes in the world’s elite. But this process today is very active.

So throughout the world they begin to wear suits rather than their national dress (although in some places both national and general European traditions are maintained simultaneously), they begin to watch the same films, to like the same writers, etc. And that is how the psychological basis for forming a unified culture is created. Of course, these processes are very complex. The dynamic stereotypes and cultural peculiarities of the poor are different from those of the elite; culture in India is different from that in the US. And these differences are leveled very slowly. While some will remain an extremely long time, let us say, the differences that are caused by the level of people’s income. All of this is true. But here the question is about the agents of economic activity, about successful businessmen, business leaders. This cohort of people is under the influence of both its own people (without them an effective national business cannot be organized), as well as the economic elite of the leaders of world governments (without whom it is difficult to become an effective merchant, or to be included in the international division of labor).

But it has always been this way. These processes have simply become more intensive, more synchronized. Culture, traditions, and customs of a country that is more developed economically are passed first of all to the elite, the economically active population of other countries. Russia is a classic example. In the past we have adopted wigs, knickers, knowledge of the major European languages, dance, music, literature, the details of architecture, the technology for creating ships, etc. from countries with a more developed economy and a different culture. Even earlier, merchants adopted each other’s customs, trade regulations, and rules for interacting. And so on the surface the merchants from different countries were similar to each other. Pantaloons came to Russia from Europe in the tracks of merchants, teachers, scholars, diplomats… The world has always been this way. The culture of the leading economic country of the world has been gradually transmitted, through the people that provide the connection between the economies of different countries, to other citizens. Culture was transmitted, as were dynamic stereotypes. And these changed initially in the merchants, then among the elites, the economically active population involved in trade and the international division of labor, and then in the whole nation.