ЕГЭ-2024. Английский. Варианты на основе открытого банка ФИПИ - стр. 64
Even with his background in farming, starting the project from the ground up was difficult. Convincing his workers to focus on quality was his biggest concern; most only cared about quantity since their wage was dependent on how many beans they picked. Martin recalled many hours, days and weeks training local farmers to understand the process, from the colours of the raw berries to the smell and taste of the beans once they’d been dried and sorted.
Once the farmers understood the importance of quality, it was onto phase two: bring the roasting process in-house, instead of paying for the beans to be roasted elsewhere. Buying his own roaster – one of the only five in the entire country – was expensive, but the purchase offered a huge saving in roasting, packaging and exporting costs.
By 2008, his passion started to pay off; he opened his flagship store Café Jesus Martin in Salento. The shop and its team of trained baristas, Martin said, have done much to teach the locals about enjoying specialty coffee. The look on their face when they take their first sip is what keeps him motivated. “They are reacting so positively; they’re discovering something entirely different than what they’re used to consuming,” Martin said. “When they discover the difference in quality of their coffee, they start to care more about where and whom it’s coming from.”
12 The author introduces the farm where Jesus Martin grew up as …
1) a quite typical one.
2) a rather special one.
3) an extremely small one.
4) a very profitable one.
Ответ:
13 The phrase “It didn’t come easy to him” in Paragraph 2 refers to Martin’s …
1) career choice.
2) dedication to coffee.
3) management abilities.
4) respect for his family business.
Ответ:
14 The phrase “… caused his heart to beat faster” (Paragraph 3) shows that Martin …
1) missed his mother.
2) easily got very excited.
3) liked the life on the family farm.
4) drank too much coffee.
Ответ:
15 Martin’s inspiration for the “coffee dream project” came from …
1) his wish to own a coffee roaster.
2) the desire to benefit from the big multinational corporations.
3) his ability to cope with the challenges of the coffee market.
4) his love of coffee and education.
Ответ:
16 How did Martin’s family react to the idea of his project?
1) They fully supported it.
2) They didn’t believe in its success.
3) They thought it would take too much time and effort.
4) They thought he didn’t have proper background for it.
Ответ:
17 The most difficult thing for Martin in the beginning was to make his workers …